(2020) The Ultimate Facebook Cheatsheet – All Image Sizes, Templates, Dimensions, And More

We all know Social media platforms are always being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all. We understand you’re busy; you can’t spend all your time sweeping the Internet for information that’s bound to change again tomorrow.

However, high-quality and creative imagery is imperative to social media marketing success, so it’s important to know the proper dimensions for each network you use.


Facebook Business Page Image Sizes

Profile photo: 180 x 180 pixels. Displays at 160 x 160, best results when uploading a square image (360×360, 720×720 or 960×960). The Facebook profile picture frame size is 183×183 pixels.
Facebook cover photo size: 828 x 315 px (851 x 315px for personal profiles)
News Feed link image size: 1200 x 900 px
News Feed link image ratio: 4:3
Desktop news feed display: Up to 470 x 470 px
Mobile news feed display: Up to 626 x 840 px
Right column image size: 254 x 133 px

Text: The Desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters.

Here are some templates you can use to create header graphics that will work for both desktop and mobile users. Click on the images to download full sized versions.

This is the image that works best on desktop computers. It is displayed in full on desktop 828 by 315 pixels. On the mobile devices, Facebooks cuts the blue sides, and only the green part is visible (560 by 315 pixels)

This 828 by 461-pixel image is visible in full on mobile devices. Facebook cuts the green top and bottom on the desktop devices, and only the standard 828 by 315-pixel area is visible.

Facebook Video Ad Sizes Explained for 2020

Thumbnail image: 1200 x 675 px
Aspect ratio: 16:9 or 1:1
Video: h.264, square pixels, fixed frame rate (max 30 fps), progressive scan
Format: .mp4 container ideally with leading moov atom, no edit lists
Audio: Stereo AAC, 128kbps+ preferred
File size: Up to 4 GB
Right column image display: 254 x 133 px

Text: The desktop news feed displays 500 characters, mobile 110 characters, and the right column ad 90 characters.

Facebook Carousel Photo Sizes [Updated 2020]

Image size: 600 x 600 px
Image ratio: 1:1
Desktop news feed display: 300 x 300 px
Mobile news feed display: 460 x 460 px
Right column image display: 125 x 125 px

Text: The desktop news feed carousel displays 500 characters, the mobile one 120 characters, and the right column ad 90 characters.

Facebook Apps Image Sizes for 2020

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 293 px
Right column display: 254 x 133 px

Text: The desktop news feed display is limited at 90 characters, the mobile version has up to 110 characters, and the right column ad is set to 90 characters.

Clicks to Website Ads Image Sizes 2020

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px
Right column display: 254 x 133 px

Text: The Desktop news feed displays 500 characters at most, 110 characters on mobile, and 90 characters as the right column ad.

Facebook Group Cover Photo Size

The Facebook Group cover image in 2019 is for some reason different from the Facebook Page cover photo size. The Facebook Group photos can be 820 pixels wide by 462 pixels tall. The visible size on the desktop is 820 by 250 pixels.

Image size: The size for group photos is 820 by 462 pixels (fully visible on mobile)
Desktop news feed display: 820 x 250 px (top and bottom cut)

Facebook Event Image Sizes

Facebook event photo sizes are different in various locations. The correct Facebook event cover photo size is 1920 x 1080 pixels with a 16:9 ratio. Wider images will have the sides cropped. Taller images will be cropped top and bottom. There are online Facebook event photo maker tools, but it’s really easy to resize images for Facebook events yourself.

Image size: The recommended size for Facebook event photos is 1920 by 1080 pixels (16:9 ratio)
Desktop news feed display: 470 x 174 px
Mobile news feed display: 560 x 208 px
Right column display: 254 x 133 px

Text: Again, the desktop news feed will display 500 characters, 110 characters on mobile, and the right column ad is capped at 90 characters.

Lead Generation Ad Photo Sizes

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px

Text: The desktop news feed displays 500 characters and mobile is at 110 characters.

Facebook Offers Photo Sizes

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px
Right column display: 254 x 133 px

Text: Desktop and mobile news feeds both only display 90 characters.

Facebook Page Likes Campaign Image Sizes

Image size: 1200 x 444 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 174 px
Mobile news feed display: 560 x 208 px
Right column display: 254 x 94 px

Text: Desktop news feed displays a maximum of 500 characters, mobile is limited to 110 characters, and you have 90 characters for the right column.

Facebook Text Ad Limitations

Maximum allowed characters: 500
Good length to aim for: 150 characters or less.

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